Scott Anthony’s latest HBR Blog Network article Avoiding the Soft ‘Yes’ provides sage advice on getting meaningful support for any discretionary project. Well-managed organisations work hard to control costs and ensure that all investments align with their strategic objectives.
Our experience tells us that you are always best to put your bottom line up-front. To do otherwise, risks either the Soft ‘Yes’ or a flat-out ‘No’ at the end of an expensive presentation to busy executives. Remember: no one’s time is ‘free’.
@SageCent on Twitter